As founding designer of a new healthcare product, I led the research that found its customers, designed the MVP, and built the way our small, AI-native team worked together. We shipped in four months.
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As Vamp's first Head of Product, I helped an influencer marketing agency become a self-serve platform, from vision and data through to the product itself.
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On a design team built from scratch, I researched how GPs really work and showed what their records could do for them, helping a legacy software company reimagine their flagship product.
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Research into how happy customers really used a recruiting marketplace pointed to a different product, and I made the case for the pivot.
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Research and strategy for some of Australia's best-known brands and public services, each with their own brief, budget and question to answer.
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